I nearly choked on my dinner last week, when Roger Southam appeared on ITV’s Tonight programme as a “consumer expert”. The guy runs a property management company, that always appeared to punch well above its weight in terms of media column inches – and quotes from Roger in particular – when I was working for his much larger rival. If Roger’s a consumer expert, then we all are.
It seems the views of an “expert” are more interesting than ever. So what are journalists interested in (and what do they think we, the punters are interested in)? The ten most viewed expert profiles on www.findatvexpert.com this year are:
consultant forensic psychologist
dating and sex expert
doctor and social commentator
psychologist and dating/relationship coach
social anthropologist and flirtologist
doctor of clinical psychology
archaeologist and historian
So there we are, we are all obsessed by love, by the past, and by what we are thinking. Welcome to the brave new 2010.